Antarctica.
The Last Continent

This project was developed as a collaborative image-driven documentary campaign for the Arctic and Antarctic Research Institute, Leica, and the apparel brand Gjo.e.

 

Our agency delivered a full-cycle photo and video production on location in Antarctica, managing production, logistics, and narrative development for a brand-focused documentary initiative.

 

Scope of work:

- Creative direction

- Photo and video production

- On-location logistics and equipment coordination

- Documentary and commercial storytelling

- Full post-production and editing

 

Outcome:

- A feature documentary film, Antarctica. The Last Continent

- A commercial film for Gjo.e

- A branded promotional film for Leica

 

The content was used across digital and brand platforms, functioning as a long-term image campaign and documentary narrative supporting brand positioning and communication for all three partners.