Discovery. Ice Racing

This project was produced as an entertainment-driven branded racing format for the Discovery Channel, featuring multiple automotive brands competing in ice races on Lake Baikal.

 

Our agency delivered full-cycle on-location video production, capturing high-speed action and cinematic visuals in extreme winter conditions for both broadcast and digital distribution.

 

Scope of work:

- On-location video production in extreme climate conditions

- Action and automotive cinematography

 

Outcome:

- A branded entertainment racing format for Discovery Channel

- Cinematic content featuring multiple automotive brands

 

The content aired on television and across digital platforms, including YouTube and Discovery’s online channels, extending reach beyond linear TV and supporting both entertainment and brand visibility.