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Odd One Out Tea

Odd One Out Tea is a modern tea brand from Taiwan, known for its bold flavors and distinctive visual identity.

We partnered with the brand to elevate its social media presence and drive measurable growth.

 

Results:

  • Achieved a 47% increase in followers over one year of ongoing collaboration

  • Reached an average engagement rate of 30% (by followers), significantly above industry benchmarks

  • Developed and executed monthly campaigns for new and seasonal product launches

  • Produced high-performing short-form content designed to engage and convert

  • Built consistent, on-brand visuals across all digital platforms

  • Established a cohesive digital identity tailored to the Los Angeles market

+47%

follower growth
 

30%

engagement rate

9.9%

interaction rate per reach 

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  • Instagram
  • Vimeo

© 2025 by Spectr LLC

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