The Iron Road.
Grigory Yaroshenko

This project was developed as a custom creative collaboration between photographer Grigory Yaroshenko and Leica for a railway organization. Conceived as an image-driven cultural initiative, the project combined photography, video, physical exhibition, and digital presentation.

 

As part of the collaboration, the photographic work was exhibited at The Leica Gallery Vienna, reinforcing the project’s cultural and institutional context.

 

Our agency supported the project with photo and video production and led the development of both physical and digital exhibition formats, expanding the narrative beyond a single medium.

 

Scope of work:

- Photo and video production

- Development of an interactive exhibition website

- Integration of visual content across physical and digital formats

 

Outcome:

- A curated photo and video series

- A physical exhibition and gallery presentation

- An interactive digital exhibition

- A published photo album

 

The project functioned as a long-term cultural and image initiative, existing across exhibition, digital, and print formats, allowing the story to reach audiences through multiple touchpoints.